After registration, you can log into the system and choose what you would like to write about. For official account, you could use function to do campaign or do the survey to understand your customers what they like and what they want. For Twitter, which is blocked in China, despite the fact that it originated in the United States, around 80% of Twitter accounts are based outside the United States. As you can see you can filter by popular topics, celebrities, fun topics, check out videos, headlines, and so on. Facebook is a social media platform based on closed-relationships such as families, co-workers, schoolmates and friends. For example, LorealPro has tagged #MAJIFASHION# in the post, which is related to its newly promoted hair color collection. It can promote your account or the content you post on Weibo directly or via other famous Accounts. ), activity time, and prizes, then tag the “Weibo Lucky Draw platform” – @微博抽獎平台. Q: Can my Weibo account be used to advertise on Weibo? Content creation campaigns encourage users to contribute organic content related to the brand or product. It is noteworthy that users can comment with lots of fun emojis, stickers, and GIFs, which further enhance users’ experience and engagement: Below shows a typical Weibo account belongs to a famous Chinese Actor, Huang Bo (黃渤) which includes sections for “Profile”, “Weibo”, “Video” and “Super Topic” (users can add more sections such as Albums, Stories, and Articles). Try using Facebook to register. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China. If you live in China or visit from time to time, you have probably already heard of Weibo. China’s Internet population data (Source: China Internet Network Information Center; Blo). your sign up process for a service verifed weibo account does not work for people in Thailand..I tried every mobile number and always comes back invalid, Your email address will not be published. Still, since the launch of Weibo Hong Kong and Weibo Taiwan, many people in Asia have also started using Weibo. The company posted an official announcement Friday with a deadline of September 15, but didn't state what would happen to accounts that weren't verified. Log in to your account on Weibo, which you should be directed to the Certification Home. To Partner with us it is here. Web page addresses and e-mail addresses turn into links automatically.

Wiki is a Sinology department graduate from Poland, exploring China and its culture with an open mind and sharing what she has learnt with all of you. The Weibo story post disappears 24-hour in feeds, but users can also save it to their album after publishing. Except to promote your detail-made Weibo posts to your existing followers, you could be pushed to the potential followers based on the followers you already have and the industry or interests that your account was defined by Weibo at the time when you registered. Could you please email us at team@nanjingmarketinggroup.com? Businesses’ advertisements would be shown at the third place of the story list, with a tag “recommended”. It’s an effective marketing tool for businesses to deploy advertising strategies and boost their presence in the China market. Save my name, email, and website in this browser for the next time I comment.

To begin with, let’s learn how to set up a Weibo Corporate account with our step-by-step guide. However, users can also disable the comment function. I have a feeling that my Weibo acc is not set up all the way after being able to login using WeChat....I have the app in English but most of the app is still in CHINESE (including account settings). It’s a good way to promote business in China. It also could be a efficient way for individual users interact with their friends and family in, In China, many Weibo users admit that they for addicted on Weibo. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. With such impressive usage and revenue data,we can see that Sina Weibo is definitely taking up a leading role in China’s social platforms. But sometimes you might find it is not. It allows everybody, including a general user, to sell products on the platform. The documents, such as an application letter or a Weibo community convention etc., are usually prepared by an agency that assists with the account verification. Is there anyway i can get some help? Apart from running a full-fledged marketing campaign, marketers can simply boost a specific post/advertisement to raise brand awareness and marketing performance by utilizing other Weibo advertising options. Q: Will a Hong Kong-based business license work the same as a mainland business license? I'm from the Philippines, i would like to know if there are ways to change the email address used in account creation for Weiboo. If, for some reason, you do not have the paperwork that’s required to verify a branded account, we suggest registering a regular account, verifying it and then upgrading it to VIP. It is a great way of learning about their daily habits and interests. In practice, this means that when you are a non-Chinese resident, you will be using the ‘international version,’ meaning you will have access to (international-specific) content that a … which is shared with other users on the platform. “Weibo’s stories” is a video function allowing users to record a video and save them in a separate “Story” menu in their profile page. Send over the signed forms and other necessary documents.

So what’re the advantages of verification? Apart from the features mentioned above, Weibo also provides a lot of extra functions such as Weibo Fit, which records sports and health data like walking distance and calories burnt. A corporate account is a verified official account for companies, government authorities and various organizations. What is Weibo? Manage your Weibo window with “Add products”,  “Manage orders” and “My revenue” page. If it’s just for the account setup, you don’t have to provide any business documents. We are professionals in the Chinese market to help expat companies and individuals promote their business in China. China gives Weibo users a week to use their real names Nothing at all wrong with this. Thanks to these versatile functions, Weibo has successfully built a thriving online community among its like-minded users. I’m in the U.S., so my extension is listed in the options and my number should, theoretically, be usable, but I haven’t received anything. Verify your account like a local China company, which costs ¥300/year. After verifying your information, you should be good to go.

And check your phone spam message rules, check it’s not in the spam message box. Only one shall know, the international app is not entirely the same as the Chinese one. Still, it is difficult to compare the two platforms directly as they focus on different target markets. Success depends highly on their personal image, expertise, engagement rates, and the number of followers.

For them, Its more like join a big gathering for fun, just online. If not, you may need to spend more money on it. Through the wallet, users can make payments within Weibo for any product someone shares or links to within the app. I’ve been trying to register on Weibo for a few days now, but I cannot seem to receive an SMS verification code. To cater to the needs of foreign users, Weibo has developed an English edition for desktop and English apps for the iPhone and iPad. A step-by-step guide to Opening a Weibo Corporate Account. Weibo also generates a list of  “Trending searches” and “Hot topics”, which showcases the top 50 trending topics that people are discussing, so that users can always get the most updated information easily. This is one of the many features that make Weibo more than just a Chinese Twitter clone. Find someone with a Chinese phone number to help you - either an individual or an agency, like us ;-). Comparatively, Twitter’s homepage is rather simple, only showing users “Top Tweets” and “Latest Tweets”. js. You can register a regular account and later verify it with your company business license. How to create, leave, delete and manage WeChat group chatting. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. According to the Weibo Data Centre, the platform has reached an impressive 10+ billion monthly Weibo post impressions, which proves that Weibo has a highly engaged user base. Given that there are a large number of celebrities, media workers, enterprises or even government authorities opening accounts on Sina Weibo. The story function allows users to upload a 15-second video/story that disappears after 24 hours. Create event is the best way to engage community, distribute gift and engage the community to create a viral effect.

For Weibo, as most of the content is in Chinese, it is difficult for foreigners to use the platform, which means that it is only prevalent in Mainland China or with Chinese living abroad. It is a place to put ads, with different options. Usually, the whole process takes 2-3 weeks. For interaction, people can click like, dislike, share and even leave comments on the posts that they’ve seen. Agencies have an established relationship with Sina Weibo, and they will have gone through the process many times, making everything easier and faster. It showcases hot topics around the community and sorts them into different categories. If it’s just for the account setup, you don’t have to provide any business documents. Step 1: Choose the language of the sign-up page. A: The main difference is that a verified Weibo account has additional marketing functions compared to a regular account; you can see the differences in the table above. Online first, Get Viral via Co-branding to Boost your Sales in China, Become our Business Partner in China (Serious Only). Weibo also launched marketing packages for businesses that would like to promote through Weibo stories. In practice, it's more tricky. With the account, companies can improve brand recognition and loyalty by posting information about the latest product launches and launching promotional campaigns and can improve customer service and engagement by interacting with fans. We've bumped into the issue as well, and reported it.

Besides, the “@tag” function enables users to tag relevant parties in the posts, while the “#hashtag” function leads users to a dedicated page that garners all posts with the same topic. ... and pop music from the United States – because they originated from outside China and it had set a quota for Chinese and foreign content. Apart from the homepage, Weibo also introduced the “Video” page, which gathers all the videos posted on the platform. She loves yoga, drama and literature. Or does it work in a similar way to a foreign business license for Sina? Shortcuts: If the hashtag becomes popular on the platform, it can even be listed on the “Trending Search” or “Hot Topic” lists on Weibo search. The landing page of the hashtag #MAJIFASHION#. You also could invite some celebrities or KOLs to do broadcast for you, which can attract more views and lift your exposure. Users can also subscribe to particular accounts to keep track of their posts or join chat groups with topics that they are interested in.

This is especially powerful in a country where consumers are so sceptical of businesses.

Different from Instagram stories, Weibo stories allows users to comment on stories publicly. Press Publish when you’re ready to speak to the world. Or if that sounds a little mundane, you can also have a peek into the luxurious lives of China’s elite. keep that in mind. You have various options for your posts, including setting a clock for your publication and voting options, so go ahead and experiment with them. If your comments is proper, it even could lift your Brand image and famous. Notify me of follow-up comments by email. While for a personal account, you can register an account simply by filling in your basic information here, the only requirements being your birthday and mobile phone number.

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