Liverpool have confirmed their new £50 million training ground in Kirkby will be known as the AXA Training Centre, as well as releasing behind-the-scenes images of the site. “By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’.”. The state-of … Published: 08:42 GMT, 27 October 2020 | Updated: 11:31 GMT, 27 October 2020. Mansion initially became Bournemouth's shirt sponsor ahead of the 2015-16 campaign, and extended that deal for two more seasons in 2017, choosing to promote M88, its Asian-facing brand, through the partnership. The 9,200sqm Training Centre also has two gyms, a swimming pool, hydrotherapy and sports rehabilitation facilities. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, The Premier League winners are set to leave Melwood for Kirkby in November.

'Staying here for the next 25 years wouldn't be good for the club.

Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get set to make the move from Melwood next month. Liverpool Sign 4 year Partnership deal AXA, as a global insurance partner Looks like we've partnered with one of the biggest insurance brands in the world, which is good for our brand image obviously.

Through the partnership M88 Billy Hogan, managing director and chief commercial officer at LFC, said: “We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner. Reproduced under licence from Football DataCo Limited. Liverpool’s new £50million training centre is expected to open next month – and it looks stunning. Match Statistics supplied by Opta Sports Data Limited.

'We have already seen their emphasis on driving health, well-being, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit. Liverpool’s new £50million training centre is expected to open next month – and it looks stunning. “This culture and belief truly complement our values of helping people to go further through our tagline: ‘Know You Can.’”. As part of the expanded agreement, which will run to the end of the 2021-22 season, Axa’s branding will now feature on the club’s training kit. Liverpool agree new Nike kit deal… but it’s £15m less than current New Balance contract – and Drake could help promote the club. In the 19 years since, a succession of managers felt the separation of youth and senior players coaching staff was detrimental. Developed and maintained by the LFC Technology and Transformation Team.

Find out more, Liverpool's academy have been based at the Kirkby site since 1999, Diego Maradona undergoes brain surgery for blood clot, Manchester City struggle to finish off Olympiacos but Ferran Torres shines again in stand-in role, Diogo Jota believes Liverpool's attack has such potency that if they keep a clean sheet at Man City they will win, Slaven Bilic facing potentially pivotal test with struggling West Brom against Tottenham, Scotland manager Steve Clarke confident of progress: 'In the last couple of camps it has started to come across to the players', Swansea City dominant in draw at Brentford that left both teams frustrated. English soccer giants Liverpool have signed an expanded sponsorship deal with Axa, the insurance group, to become a principal partner and official training kit partner from the 2019-20 season.

Liverpool also announced on Tuesday that their new base will see an extension to the current sponsorship terms with AXA.

Please review our, You need to be a subscriber to join the conversation. Liverpool have sold the naming rights to the club’s new £50 million training facility in Kirkby to insurance firm Axa. The state-of-the-art complete will be called the AXA Training Centre after the insurance com… In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and pitch side branding at the Vitality Stadium.

In this moment we have the idea and the opportunity to do something so we have to wait to see when we can say "yes, take the next step and start".

© Sportcal 2020 and Database Right 1997-2020 /. English soccer giants Liverpool have announced that AXA, the club’s existing insurance partner, has expanded its relationship to become their official training kit partner from the 2019/20 season. I really believe that infrastructure keeps responsibility up.

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AXA takes over from BetVictor, whose contract with the Reds expires this summer. Thomas Buberl, chief executive officer of AXA, added: “We are extremely excited and proud by this landmark step in our partnership with Liverpool Football Club. will also run a range of fan promotions in an effort to help AFC Bournemouth ', Liverpool boss Klopp has underlined his belief that the squad have outgrown Melwood, The Premier League champions will move into their new home from Melwood in November. “Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. We’ve already shared a lot of success since our partnership began in 2018. The state-of-the-art complete will be called the AXA Training Centre after the insurance company won the naming rights.

Manchester United became the first Premier League club to sign a separate training kit sponsorship in 2011 in a four-year deal with DHL, the international logistics company, before ending the agreement two years early to sign a longer-term eight-year deal with Aon, the insurance broker, which runs to 2021 and is worth around £120 million in total. Liverpool FC and insurance giant AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby. The training site, which is already home to the club's academy, will be named the 'Axa Training Centre'. Axa will replace BetVictor, the European online bookmaker, whose three-year deal with the club will expire at the end of this season after it replaced Garuda Indonesia, the country’s national airline, at the start of the 2016-17 campaign. We are no longer accepting comments on this article. If we want to have one more office, we don't know where to go.

For AXA, it is the latest expansion to its deal with Liverpool. Liverpool first announced their intention to move to Kirkby, where the academy are currently based, in 2017 with Klopp feeling constrained by the lack of space at Melwood.

“The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads.

Chelsea followed suit by signing their own training kit sponsor at the start of the 2016-17 season, in a three-year deal with Carabao, the energy drinks brand, worth £30 million. 'We cannot avoid this.

Jurgen Klopp’s side are expecting to complete their move from current HQ Melwood within the next month.

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